Privacy Policy

Privacy Policy

Last Updated: May 25, 2026

At Virtbliss™, protecting your privacy and personal information is extremely important to us.

This Privacy Policy explains how ECHO BARK INC. (“Virtbliss™”, “we”, “our”, or “us”) collects, uses, stores, and protects your information when you visit our website, interact with our services, or make a purchase through our online store.

By using our website and Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

To provide a secure and smooth shopping experience, we may collect certain types of information when you interact with our website.

Information You Provide Directly

When you:

  • Place an order

  • Create an account

  • Subscribe to emails

  • Contact customer support

  • Participate in promotions or surveys

We may collect information such as:

  • Full name

  • Email address

  • Shipping address

  • Billing address

  • Phone number

  • Payment-related details

  • Order history

Automatically Collected Information

When you browse our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type

  • Device information

  • Website interaction activity

  • Referral pages

  • Cookie and tracking technology data

This information helps improve website performance, security, and customer experience.

2. How We Use Your Information

We use collected information to operate and improve our Services.

📦 Order Processing

  • Process payments

  • Prepare shipments

  • Send order confirmations

  • Provide tracking updates

💛 Customer Support

  • Respond to inquiries

  • Provide assistance with orders

  • Improve customer experience

🛍 Website Improvements

  • Analyze website performance

  • Optimize product offerings

  • Improve usability and navigation

📧 Marketing & Promotions

If you choose to subscribe, we may send:

  • Product updates

  • Promotional offers

  • Brand news

  • Special discounts

You may unsubscribe at any time.

🔒 Security & Fraud Prevention

We use information to:

  • Detect suspicious activity

  • Prevent fraud

  • Protect customer accounts

  • Maintain website security

3. Payment Security & Data Protection

We take reasonable precautions to help protect your personal information.

🔐 Secure Transactions

Sensitive payment information is transmitted using encrypted Secure Socket Layer (SSL) technology through trusted payment processors.

🛡 Restricted Access

Personal information is stored on secure systems and accessible only to authorized personnel who require access for operational purposes.

💳 No Credit Card Storage

Virtbliss™ does not directly store full credit card or debit card details after payment processing is completed.

4. Sharing of Information

Virtbliss™ does not sell or rent your personal information to unrelated third parties.

However, we may share limited information with trusted service providers that help us operate our business, including:

  • Payment processors

  • Shipping carriers

  • Website hosting providers

  • Customer support tools

  • Marketing and analytics partners

These providers are only permitted to use information as necessary to perform services on our behalf.

5. Advertising & Analytics Technologies

Our website may use cookies, pixels, and similar technologies from advertising and analytics partners to improve marketing relevance and website performance.

These partners may collect information regarding browsing activity across different websites and devices.

Examples may include:

  • Meta (Facebook / Instagram)

  • Google

  • Shopify analytics tools

  • Advertising optimization platforms

Third-party data collection is governed by their own privacy policies.

6. Cookies Policy

Cookies are small data files stored on your device to improve website functionality and user experience.

We may use cookies for:

Essential Website Functions

  • Shopping cart functionality

  • Secure checkout

  • Account login support

Analytics & Performance

  • Understanding website traffic

  • Measuring user interactions

  • Improving website experience

Marketing & Advertising

  • Showing more relevant advertisements

  • Measuring advertising effectiveness

You may disable cookies through your browser settings, although certain website features may not function properly afterward.

For additional information regarding Shopify cookies, please visit Shopify’s official cookie policy.

7. Third-Party Websites

Our website may contain links to external websites or services operated by third parties.

Virtbliss™ is not responsible for:

  • External website content

  • Third-party privacy practices

  • Independent services outside our control

We encourage users to review the privacy policies of external websites before sharing personal information.

8. California Privacy Rights (CalOPPA)

In accordance with the California Online Privacy Protection Act (CalOPPA):

✔ Users may browse our website anonymously
✔ This Privacy Policy is accessible through our website footer
✔ Policy updates will be posted on this page
✔ Customers may request updates or corrections to personal information

Do Not Track Signals

Our website may respond to certain browser “Do Not Track” (DNT) settings depending on browser configuration and platform compatibility.

9. Children’s Privacy

Virtbliss™ does not knowingly collect personal information from children under the age of 13.

If we become aware that personal information from a child has been submitted to us without parental consent, we will take reasonable steps to remove such information promptly.

10. Data Breach Procedures

Although we take security seriously, no online platform can guarantee absolute protection.

In the event of a data security incident affecting personal information, we may:

  • Notify affected users when legally required

  • Investigate the issue promptly

  • Take corrective measures to improve security systems

11. Email Communication & CAN-SPAM Compliance

We collect email addresses to:

  • Process transactions

  • Send shipping notifications

  • Provide customer support

  • Deliver optional promotional communications

In compliance with applicable email marketing laws:

✔ We do not use deceptive email practices
✔ Promotional communications are clearly identified
✔ Users may unsubscribe anytime
✔ Opt-out requests are processed promptly

12. International Users

By using our Services, you understand that your information may be transferred, processed, or stored in countries outside your own jurisdiction where privacy laws may differ.

13. Updates to This Privacy Policy

Virtbliss™ may update this Privacy Policy periodically to reflect:

  • Operational changes

  • Legal requirements

  • Security improvements

  • Website updates

Changes become effective immediately upon posting to this page.

We encourage users to review this policy regularly.

14. Contact Information

If you have questions regarding this Privacy Policy or how your information is handled, please contact us:

ECHO BARK INC.

📧 service@virtbliss.com

Thank you for trusting Virtbliss™.

💛 Creating a safer and more comfortable shopping experience for pets and the people who love them.